Instagram has announced that it has reached the milestone of 300 million monthly users and is working to strip out the spamming ones. The figure takes Instagram past Twitter's 284 million monthly active users.
Instagram said in a blog post that it reached this figure in just four years, and that the milestone has coincided with its decision to give celebrities official verification.
Instagram was bought by Facebook for $1bn this year after regulatory approval in the US and UK.
Kevin Systrom, Instagram's CEO, said that the firm is making some changes to ensure that genuine users get the best experience possible.
"We're proud to announce that there are now more than 300 million Instagrammers," he said.
"Today, we're excited to announce verified badges for celebrities, athletes and brands, making it easier for you to connect with the authentic accounts you're looking for. These badges will start rolling out over the coming days."
Instagram said that work is now underway to ensure that accounts are as authentic as possible, and that spamming accounts are deactivated.
"We've been deactivating spammy accounts from Instagram on an ongoing basis to improve your experience," said Systrom.
"As part of this effort, we will be deleting these accounts forever, so they will no longer be included in follower counts. This means that some of you will see a change in your follower count. Most of you won't see any impact. If you're one of those who will see a correction, you will receive a notification in the app directing you to additional information."
Facebook will no doubt be pleased that its acquisition seems to be performing well, as it looks to ensure it maintains a growing user base of online users to target with advertising.
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