Tibco has released a new version of its embedded business intelligence software designed to give apps developers more control over in-app analytics dashboards.
Previous versions of Jaspersoft were reliant on iFrames, a simple yet limited HTML technique, to plug business intelligence code into an application.
Mike Boyarski, product marketing director at Tibco, told V3 that, while iFrames is an effective way of adding code to an application, developers have become frustrated at the lack of control over the appearance and end-user experience.
Developers are then able to add business intelligence to applications using existing, customisable components without having to build their own business intelligence features from the ground up.
The dashboards can branded and tailored to filter content most relevant to a user without requiring fiddly workarounds.
The software can also take large, complex data reports and turn them into what Tibco calls a "tabbed report workbook", essentially creating chapters for a vast collection of analytical data.
Boyarski explained that the trio of key updates have been made with apps developers in mind, who can provide the best software-based business intelligence experience for end users.
"The only way to reach that user, good or bad, is through a developer. You can't expect the end user to come up with some great embedded analytic experience; we're just not there yet. So the developers are really are champions in this regard," he said.
This developer-centric objective effectively simplifies the process of embedding business intelligence features into apps without hobbling any of the visual analytic functionality, according to Tibco.
Boyarski explained that Jaspersoft 6's deeper customisation allows developers to make apps that work first time round, rather than requiring constant updating.
"Ultimately we're just trying to shorten the time it takes to get your job done as a developer," he said.
Jaspersoft was acquired by Tibco in April 2014, and Boyarski was keen to point out that, while Tibco concentrates on separate analytic services with Spotfire, the Jaspersoft arm remains focused on embedded business intelligence tools aimed at developers.
Boyarski claimed that having products in both sides of the analytics and business intelligence sector puts Tibco in a strong position.
"That's exactly what we're going out to the market with - covering different people, but they are very broad, there's lots of them, and that's our focus," he said
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