Barclays has announced plans to introduce face-to-face video banking from next week in another example of how technology trends are impacting the financial sector.
Barclays said the services would provide customers with a secure, 24-hour, personal banking service regardless of location or device.
The service will be delivered via smartphones, tablets, laptops and desktop PCs, enabling customers to schedule a video call with a Barclays member of staff at any time.
Barclays said that the service will be available to Premier customers on 8 December, followed by mortgage, business and wealth customers in early 2015.
The service will then be made available to retail customers, attempting to match customers with members of the bank's staff with whom they have dealt previously.
Raymond Pettitt, managing director of Barclays Community Banking, told V3 video banking is another step to digitalise banking without losing the personal touch and relationship-building aspects of face-to-face customer services.
"The wonderful thing we've got with call centres is people available 24/7 to speak to our customers. But sometimes I want to see the individual, I want to have that connection with them, I want to have increased confidence, and over time I want to build a relationship with that customer," he said.
Pettitt added that he thinks video calling will become commonplace within most companies in the near future.
"I think personally, when we look back on this in three to five years' time we will see a revolution in call centres and how they become the ‘face-full' side of brands, rather than something more faceless," he said.
Barclays claimed that video banking follows the successful use of video technology in its UK branches, such as the Sign Video service allowing customers using British sign language to speak to bank staff via a video link with an interpreter.
The bank said that the success of Sign Video has eliminated the three to four weeks' waiting time for a traditional interpreter appointment.
Barclays has also developed a biometric vein-reading fingerprint scanner with Hitachi designed to allow quick and secure corporate transactions.
Barclays' investment in technology, particularly on the IT security side, comes in the same year that the bank lost its chief information officer, Matthew Chung, and revealed plans to shed up to 5,600 IT jobs.
Cotton seedling freezes to death as Chang'e-4 shuts down for the Moon's 14-day lunar night
Fortnite easily out-earns PUBG, Assassin's Creed Odyssey and Red Dead Redemption 2 in 2018
Meteor showers as a service will be visible for about 100 kilometres in all directions
Saturn's rings only formed in the past 100 million years, suggests analysis of Cassini space probe data
New findings contradict conventional belief that Saturn's rings were formed along with the planet about 4.5 billion years ago