HP has announced a seven-year contract to supply Ted Baker with back-office IT systems to help drive the fashion brand's global expansion.
HP will host and manage Ted Baker's enterprise resource planning (ERP) systems, infrastructure, operating system and databases. Dustan Steer, chief information officer at Ted Baker, told V3 the partnership with HP stemmed from a need to overhaul its ERP systems.
"Having decided to upgrade our ERP system it became clear we had three options: host it internally; use an existing partner; or seek the help of one of the big players. On deciding to go with the latter, HP soon became the front runner," he said.
Steer said HP was able to meet its needs in several areas: "We needed a 24/7 environment for global access and high latency bandwidth which would have meant a considerable increase of resource had we done it in-house.
"We'd had no previous relationship with HP, but its global reach, experience and solutions made it an obvious partner."
HP will work with OCSL to integrate HP's disaster-tolerant infrastructure with the back-office systems, and will monitor Ted Baker's Microsoft Dynamics AX ERP system to ensure it is prepared for business continuity.
"It is crucial to the running of the business that we operate 24/7, with minimal downtime or disruption. We opted for two replicated data centres with automatic changeover, all managed by HP," said Steer.
"Through our work with HP we want to build the relevant foundation to help us evolve and react nimbly with no impact on our customers or business partners."
OCSL will use HP's Converged Infrastructure to provide a platform with the flexibility to develop in a sustainable way as Ted Baker pushes ahead with plans for global growth.
"IT underpins the Ted Baker business and is critical to our global expansion. We have offices and warehouses in London, Hong Kong and North America, and it's vital we have an operating system that not only works 24/7 but is disaster tolerant," explained Steer.
The partnership is indicative of HP's focus on providing IT as a service rather than just a product.
HP plans to expand on this approach in 2015 by separating the PC and printer hardware division from the software and services business arm, effectively splitting the company in half.
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