Twitter is tracking apps installed on mobile devices in a bid to improve the way it delivers services, but has fended off potentially negative reactions by detailing an opt-out process.
The Twitter support page explains that the firm will collect data on the applications installed on a user's mobile device rather than monitoring the data within those apps.
Twitter said it is attempting to improve the 'Who to follow' suggestions on the site and the way in which promoted and native content is pushed to the timelines of Twitter accounts.
"Twitter is using your app graph to help build a more tailored experience for you," the company explained.
"We are collecting and occasionally updating the list of apps installed on your mobile device so we can deliver content that you might be interested in."
Twitter told V3 that anyone who is unhappy with what some might see as snooping on mobile apps can switch off the tracking feature.
"If users decide to opt out at any point after we begin collecting app graph information we will delete the app graph data and avoid future collection," the company said.
Android and iOS device users will be notified when the feature is activated, and will not have their apps tracked until that time.
Twitter also detailed a step-by-step process to remove the feature and any collected app graph data.
People who have opted out of Twitter features that push interest-based adverts will automatically avoid having their apps tracked, meaning that the privacy-conscious will not need to take any action to stop the tracking.
V3 noted that Twitter's support account makes no reference to the app tracking, suggesting that the company may be trying to avoid the controversy generated by changes such as pushing unwanted tweets to users' timelines.
Twitter will be looking to bolster its business given a $175m third-quarter loss and falling user engagement.
An acquisition also appears to be on the cards after the firm's chief financial officer mistakenly published a direct message referring to a potential corporate purchase as a public tweet.
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