Growth in the tablet market has crashed in 2014 as buyers hold onto their devices for far longer than was originally expected, mimicking the ownership of PCs rather than smartphones which are replaced more regularly.
IDC data shows that growth in the tablet market in 2014 was just 7.2 percent, compared with 52.5 percent in 2013. This indicates a rise in sales of just 16 million, from 220 million to 236 million, over the past 12 months.
The table below shows just how dramatically the growth will fall this year, and remain for the near-term future, rising by just 50 million in five years.
The fall in shipments has hit Apple hardest. IDC predicts that the company will actually see a decline in iPad shipments of 12.7 percent to 64.9 million, giving it a market share of 27.5 percent.
Android has not had an amazing year either with growth of just 16 percent, giving it a market share of 67.7 percent. Android device shipments totalled 160 million.
The only company that has performed well is Microsoft, which saw growth of 67.3 percent compared with 2013. However, this is relative as the firm has only a 4.6 market share and shipments in 2014 were 10.9 million.
IDC said that there is plenty to come in the tablet market that could shake things up, such as how the industry reacts to Windows 10 and what Google does with its Chrome and Android systems.
Apple is also rumoured to be expanding its tablet line-up with a larger 12.9in device, although so far nothing has been forthcoming.
The firm has launched new iPad Mini and iPad Air devices, although whether this will boost sales and shipments remains doubtful given IDC's stark figures.
The decline in growth in the tablet market was expected, given the product category's rapid explosion in the first few years since the iPad was introduced in 2010.
Since then several other vendors have entered the fray, making tablets commonplace at home and in the office and leading to a saturation of the market.
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