Fuel cell specialist Intelligent Energy has continued its march into the consumer electronics market, announcing that Apple has become the first retailer in the UK to stock its Upp hydrogen fuel cell portable charging unit.
The Upp charger was launched earlier this year and offers the ability to recharge any USB compatible device using a portable fuel cell system.
Significantly, the unit has been approved for air travel, allowing Intelligent Energy to market the system as a back-up power source for travellers.
The Upp charger and Upp Cartridges used to refuel the unit can be ordered through BeUpp.com.
However, Apple Stores have now become the first UK retailer to stock the system. Intelligent Energy said the fuel cell has a recommended retail price of £149, while the reusable cartridges are sold for £5.95.
"Upp represents the start of the next generation of energy devices, a signal to the portable electronics market that customers are ready to adopt transformative technologies," said Dr Henri Winand, chief executive at Intelligent Energy.
"Consumers want energy independence as the demand and reliance on portable devices accelerates."
The company said that a full Upp cartridge will provide a typical smartphone with one week of power, providing an additional 900 hours of standby or 32 hours of call time, 26 hours of video or an extra 40 hours of web browsing.
The device is also supported by an app, available through the Apple App Store, that informs customers of their personal use statistics and where they can exchange used fuel cartridges.
Upp represents the latest in a series of breakthroughs for UK-based Intelligent Energy, which has emerged as one of the leading players in the fast-expanding fuel cell market.
The company has signed high-profile partnerships with a number of automotive and engineering firms.
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