Intel is to combine its PC and mobile groups as part of a reorganisation that reflects the blurring distinctions between PCs and devices such as tablets and smartphones.
The chipmaker announced the move in an internal email sent to employees by chief executive Brian Krzanich, which was confirmed to V3 by an Intel spokesperson.
Intel said that the reorganisation, which is due to take effect early in 2015, is intended to help the firm focus more on the burgeoning mobile space.
In a previous briefing with investors, Krzanich admitted that the firm had become too insular and had failed to meet market demands, especially in areas such as tablets and mobile phones. Krzanich promised changes to become more market driven.
"The market continues to evolve rapidly, and we must change even faster to stay ahead," he said in the latest email.
The changes will see Kirk Skaugen, senior vice president in charge of Intel's PC Client Group, heading up a new group that will also take over responsibility for Intel processors and wireless chips used in mobile devices.
"We are doing some organisational changes that are really intended to help accelerate what we've been doing in the mobile space. It's part of a move to realign us to help meet the necessary business requirements that are out there," Intel told V3.
One area on which Intel wants to focus more closely is its wireless products, the firm told us, such as the SoFIA chip intended to power low-cost 3G and 4G/LTE devices.
Intel surprised industry watchers earlier this year when it announced a partnership with China-based chip design firm Rockchip Electronics to develop a new Intel-branded system on a chip platform aimed at powering entry-level Android tablets, based on Atom processor technology.
Moves such as this and the coming reorganisation are recognition that the market is changing, and in many ways the distinction between what constitutes a laptop PC and a mobile device such a tablet will be replaced by a spectrum of devices with varying capabilities, but where always-on connectivity is a must-have requirement.
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