Twitter will push ahead with its plan to push tweets to users from accounts they don't follow, despite outcry over the idea earlier this year. It has also revealed plans to add native video features to allow more content to be shared.
Kevin Weil, vice president of product at the firm, said in a Twitter blog post that the move follows updates to the platform earlier this year, which included the ability to post videos and multiple photos.
Twitter will be extending the video features to allow users to record, edit and share videos without sourcing them from another website.
"Alongside short looping Vine videos, we think you'll have fun sharing what's happening in your world through native video. You can expect to see this in the first half of next year," Weil wrote.
Twitter will also test new ways to present tweets that will provide information and social media content that might have been missed.
Weil said that, with more than 500 million tweets posted every day, "even the most avid Twitter user" will miss tweets relevant to their interests.
Twitter will also move ahead with a controversial plan to push tweets to users even if they do not follow the publisher of the tweet.
The move was greeted with scepticism and anger from many users when it was revealed in October.
"We're experimenting with better ways to give you what you come to Twitter for: a snapshot of what's happening," said Weil.
"We can use information like who you follow and what you engage with to surface highlights of what you missed and show those to you as soon as you log back in or come back to the app."
Weil went on to claim that the experiment is a way to help people who do not want to spend time curating their own Twitter timeline.
Twitter will also look at improving the Direct Messages feature to make it easier to turn public conversations into private ones. These tweaks will roll out next week.
The company plans to take feedback from users about the overhaul. V3 contacted Twitter to ask how it plans to deal with negative feedback, but the company declined to comment.
Twitter appears keen to experiment, having recently launched a Fabric software development kit that aims to have Twitter embedded in mobile apps.
Such moves could be seen as a way for Twitter to reverse its fall in user engagement and thumping financial losses.
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