NetSuite has warned businesses to be aware of "fake clouds" when looking at a move away from traditional IT infrastructures.
Zach Nelson, chief executive of NetSuite, was speaking at the SuiteConnect 2014 event in London attended by V3. He said many technology firms providing cloud services simply offer cloud-hosted versions of traditional software rather than cloud services designed from the ground up.
"A true cloud application is architected from the ground up to live on the internet," he said. "Many of the applications that you're seeing today called cloud systems are hosted versions of software that you can now access over the internet.
"Buying cloud applications that look like that does nothing to solve your problems in the future."
Nelson explained that cloud systems are important in delivering agility, which cannot be achieved simply by putting existing software into the cloud. Such services also fail adequately to future proof a company's operations.
He insisted that firms need to adopt services that are native to the cloud, and that true agility delivered by the cloud is company specific and needs the option to customise cloud services to suit specific needs.
Nelson cited the ability to customise "the last mile" of NetSuite's SuiteCloud as an example of a cloud service that can be tailored to suit a company.
"In the NetSuite world, customisation is not a dirty word," he said, claiming that NetSuite services can continually change with a business rather than locking the company down to one version of the software.
NetSuite's claims appear to be throwing down the gauntlet to SAP, which has a strategy that partly involves making its HANA platform cloud-enabled.
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