Google's Android mobile operating system captured 83.6 percent of the global smartphone market in the third quarter, at the expense of iOS, Windows Phone and BlackBerry.
That's according to the latest figures from research firm Strategy Analytics, which reveal that Android's slice of the global smartphone market grew from 81.4 percent in Q3 2013 to 83.6 percent this year. This, according to the firm, is thanks to affordably-priced smartphones and ease of use of the operating system.
Neil Mawston, executive director at Strategy Analytics, said: "Android's leadership of the global smartphone market looks unbeatable at the moment. Its low-cost services and user-friendly software remain attractive to hardware makers, operators and consumers worldwide."
However, Mawston warned that Android's dominance might not continue, arguing: "The Android platform is getting overcrowded with hundreds of hardware brands, Android smartphone prices are falling worldwide, and few Android device vendors make profits."
Still, for now Google doesn't have much to worry about, as Android's third quarterly grow comes at the expense of rival operating systems.
Even with the recent launch of the iPhone 6 and iPhone 6 Plus handsets, Apple's marketshare fell year-on-year from 13.4 percent to 12.3 percent. The decrease came despite Apple seeing smartphone shipments increase from 33.8 million to 39.3 million.
This, Strategy Analytics claims, is due to Apple's lack of presence in the affordable smartphone market. This is unlikely to change any time soon either, with Apple recently admitting that it has no plans to enter the budget smartphone market.
Microsoft's Windows Phone also had a rough quarter, claiming 3.3 percent of the smartphone market in Q3, down from the 4.1 percent marketshare it had this time last year.
The analyst outfit said: "Microsoft Windows Phone continued to struggle in China and Japan, and its global smartphone marketshare fell from four percent in Q3 2013 to three percent during Q3 2014."
Rounding up the losses in Q3 is BlackBerry, which claimed just 0.7 percent of smartphone sales during the three month period, down from 1 percent in Q3 2013, with the firm's shipments falling from 2.5 million to 2.3 million.
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