Microsoft has told its customers that the Internet of Things (IoT) is no passing fad and that the company is ready to "underscore" its commitment to the expected surge in connected devices and the data they produce.
Microsoft, which has just launched a wearable device called Microsoft Band, said that the company has the enterprise pedigree and long-standing involvement in cloud technology that positions it well for the IoT.
"Any time a new disruptor emerges, many wonder whether it is just a fad or actually signals a new direction that will fundamentally change our lives and the way we do business," the firm said in a blog post outlining its position.
"When the IoT exploded into the mainstream, we already knew it was no fad - far from it - because we've been pioneering the technologies that power IoT for nearly two decades.
"IoT represents game-changing potential enabled by the integration of devices, networks and data to support everything from the smallest sensors to the most complex and vital systems we use every day.
"Because it's that pervasive and critical, IoT will remain a top priority for Microsoft and our vision for the mobile-first, cloud-first enterprise, continuing to encompass the products and services we offer today and in the future."
As part of what Microsoft describes as a "company-wide evolution", the firm will focus on communicating its IoT plans with dedicated social media campaigns on YouTube and Twitter.
Microsoft is not alone in embracing the IoT. Google has spent time and money in increasing its standing in the market, including the purchase of Nest and the rollout of Glass, and its investment in the self-driving car.
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