Salesforce has announced Lightning, an evolution of the Salesforce1 platform enabling apps to be purpose-built via a simple interface for a range of mobile and desktop devices.
The platform-as-a-service offering is designed to simplify the development of apps for any screen size and form factor, according to the firm.
Lightning offers several key features that aim to improve the ease and speed at which apps can be developed and launched. The Lightning App builder uses a point-and-click interface to help simplify and streamline app construction.
Pre-built app components, such as keyboards, list views and maps with real-time data, are also on offer via the Lightning Components feature. Lighting Process Builder, meanwhile, allows enterprise workflows and processes to be built and automated into apps via a few clicks.
Using the same framework that Salesforce's internal development team uses to build apps, Lightning Framework opens it up to other developers allowing them to build their own components if the pre-built ones are not suitable.
Continuing Salesforce's focus on community development in its range of tools and services, the Lightning Community Designer provides the scope to build communities to link employees, partners and customers, the firm said.
Lastly, the Lightning Schema Builder allows developers to add and create custom objects, fields and map relationships without needing to code.
Mike Rosenbaum, executive vice president for Salesforce 1 Platform, said: "It shouldn't be harder to build an app than it is to run a business.
"With Salesforce1 Lightning, we've made technology barriers disappear so anyone can create the apps they need."
According to Salesforce, companies including Philips and Seagate are already building apps on Salesforce1 Lightning to speed up app development.
Not all of Lightning's features will be available at first. Framework and Schema Builder are generally available as part of the Salesforce1 platform, but Components, App Builder, Process Builder and Community Designer will not be available until February 2015.
Salesforce appears to be keen to make its services more mobile-centric. The firm recently revamped its Sales Cloud and Service Cloud offerings to be better suited for use on mobile devices.
Earlier this week, Salesforce unveiled a cloud analytics service called Wave, which will let users process data from the vendor's own and third-party applications.
Ssupermassive black hole is so big it corresponds to four per cent of the galaxy's total mass