BARCELONA: VMware is now offering its Direct Connect scheme to European customers, which will be able to put in place a dedicated high-speed connection between VMware's data centre and their own, to get optimal access to its vCloud Air hybrid cloud services.
Direct Connect was introduced last year for US customers, and is jointly delivered by VMware and one or more telecoms partners.
Under the scheme, VMware provides a 1Gbps or 10Gbps connection from a customer's vCloud Air instance at its data centre, from which the telecoms partner can provide a direct link to the customer's own data centre.
Gavin Jackson, VMware's vice president and general manager for vCloud Services in EMEA, said at VMworld Europe that Direct Connect is now being offered in Europe, but that the firm is still in talks with telecoms partners to deliver the connectivity.
VMware's only European data centre for delivering vCloud Air services (formerly known as vCloud Hybrid Services) is in London, so the scheme is likely to prove of interest to VMware customers with data centres located in the south east of England.
The move is part of VMware's wider push to deliver hybrid cloud services, which allow organisations to make use of a mix of their own dedicated IT resources and supplement these with public cloud services, as required.
VMware believes that it has an edge over rival cloud firms in this respect, because its vCloud Air services are essentially based on the same software stack that VMware customers are already using internally to operate their own private cloud infrastructure.
"We are able to do this because the VMware stack is the same stack used to deliver vCloud Air," said Simone Brunozzi, vice president and chief technologist for vCloud Services at VMware.
"It is the same technology with a few things on top of it to serve it up as a public service.
"We want to make it so that you forget you are using a remote resource, and you come to think of it as just a pool of resources with differing price points depending on where the service is running."
VMware said that it is leading its vCloud Air offering with three "killer services" that are the most tempting for customers. These are disaster recovery as a service, desktop as a service and platform as a service for developers.
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