Google has revealed that it received more than 18,000 URL takedown requests in the UK alone since May, removing over a third from search results.
The search firm said in its latest internet transparency report that it is being swamped by demands to take down URLs, most of which are from citizens wanting to erase humiliating links to their past from the globe's most dominant internet tool.
Google has received 18,404 URL removal requests from the UK dating back to the launch of its official request process on 29 May, and said it removed 35 percent of those links successfully.
Giving a typical example of a request from users in the UK, Google said: "A media professional requested that we remove four links to articles reporting on embarrassing content he posted to the internet. We did not remove the pages from search results."
In assessing each request, Google said it must consider the rights of the individual as well as public interest in the content.
Across Europe, Google evaluated 498,737 URLs for removal, receiving 145,644 requests. The firm said it removed 42 percent of these requested links.
The sites most affected by the removal of URLs from European search results are Facebook, with 3,353 URLs removed, ProfileEngine with 3,298 and YouTube with 2,397.
The report comes after the Court of Justice of the European Union ruled in May that individuals have the right to ask search companies like Google to remove certain results.
The court decided that search firms must assess each individual's request for removal and can continue to display certain results only where there is a public interest in doing so.
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