SAP has announced a partnership with business intelligence provider Birst, in a move to integrate cloud analytics into the HANA Cloud Platform.
The collaboration hopes to provide a single platform that can deliver instant analytics alongside applications running in a cloud environment.
Under the partnership, Birst will take its two-tier data architecture analytics engine and place it on top of the in-memory technology provided by SAP's cloud platform.
The move will use cloud power to speed up the pace at which analytics can be performed, thereby making Birst's business intelligence services more appealing to customers.
The partnership is effectively an extension of Birst's move to integrate its services with HANA back in June.
Brad Peters, chairman at Birst, explained that analytics services reliant on data warehousing lack the agility to respond quickly to customer queries, and have failed to keep up with the pace of modern business.
"[It is] just too slow and rigid to respond to rapidly changing business requirements," he said.
Peters added that Birst's use of the HANA Cloud Platform will overcome this lack of agility to help people "turn insight into action".
"This partnership delivers on the promise of instant analytics with the agility of using a cloud-based business intelligence and analytics platform," he wrote.
The move would appear to be a shot across the bow of key rival Salesforce, which is expected to discuss its cloud and analytics strategy at the upcoming Dreamforce event.
Bill McDermott, SAP's chief executive, has been boasting to Reuters that the company "has never been stronger", despite SAP being in a quiet period ahead of revealing its third-quarter results later in October.
However, German website Borse Online reported that an inside source had revelaed that SAP's fourth quarter fiscal results will be lower than expected. It also referenced an internal letter from SAP's chief financial officer, Luka Muic, who called for the company to make savings and freeze recruitment.
Despite this, McDermott seems to be confident about the company's direction and partnerships, telling Reuters: "We are investing, we are hiring, we have lots of things that we are doing to grow our company.
"We are spending more all the time and I think it is prudent for a CFO to always keep businesses lean, because we are a growth company."
SAP appears to be following through with its policy of integrating companies into the fold and pushing services provided by partners onto the HANA Cloud Platform.
Recently, the company acquired Concur in move to tap into the cloud travel market, and has partnered with Esri to integrate mapping software into HANA to provide businesses with geographic data to improve decision making.
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