Microsoft has renewed its efforts to convince companies that the Surface Pro 3 is designed for the business community and for the work they do.
The firm is still trying to counter impressions that the device is a consumer tool, and has written a blog post in which it talks up the Surface Pro 3's enterprise capabilities and the business tailoring that enterprises can take advantage of.
"Surface Pro 3 is off to a strong start with individuals and businesses. We understand why: it is a great device for fun but also great for getting things done," the post said.
"Recently, we've received a lot of interest (and questions) from businesses about how Surface Pro 3 will work for them and what Microsoft's longer-term commitment to Surface is in businesses of all sizes.
"We are here to address those questions and to share a Surface Pro 3 offer tailored for business customers."
Microsoft said that Surface users enjoy the benefits of a tablet and a laptop without compromise, explaining that, while the tablet has obvious consumer appeal, it still has business bonuses. The firm suggests that people may prefer it over an iPad and laptop combination.
"Most businesses are buying Surface when their employees need a laptop and want to avoid having to buy and carry an iPad too," the post added.
"Surface Pro 3 serves as a full-powered business PC and a tablet, making for happy employees as well as happy CIOs and CFOs.
"One device means less to buy, deploy, manage and secure. Surface Pro 3 is for work. We built it that way."
Microsoft explained that the Surface Pro 3 is equipped with the latest security and management capabilities that companies expect, which is "core to Microsoft - particularly to Windows and Office".
Businesses can enjoy features that consumers do not need. For example the firm said that firmware and drivers are open and supported by regular updates and information about those updates.
A service called Microsoft Complete for Business backs this with three-year guarantees, damage insurance and set-up services. Further sweetening the purchasing decision is a reseller offer that will let firms trade in laptops for a reduced Surface bundle.
"With Microsoft Surface Pro 3 we are now offering an enterprise-class device that can deliver great end-user productivity," said Satya Nadella, Microsoft CEO.
"Microsoft is putting its full and sustained support behind the ongoing Surface programme as one of a number of great hardware choices for businesses large and small."
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