Salesforce has revamped its Sales Cloud and Service Cloud offerings to create more mobile app-centric versions of the services, in a drive to provide customers with tools to deliver services suited for a mobile consumer audience.
Both mobile-focused apps offer several different features that differentiate them from their predecessors.
Service Cloud1 has SOS for Apps, a feature that allows users to create a service in their mobile apps that apes Amazon's Mayday button and connects consumers to a live video feed with a customer service advisor.
Smarter Agent Console, meanwhile, aims to push dynamic content relating to current customer issues to service agents in order for them to be more productive by streamlining access to relevant information.
Another key feature is Instant Service Communities, which uses Salesforce Community Cloud to allow users to create communities where customers can find information and answers to questions about a company's product or service.
Mike Milbum, general manager of Service Cloud at Salesforce, said Service Cloud1 helps to create a more personalised and faster way to engage with consumers, particularly on mobile platforms.
"Today's consumers expect customer service to be easy and readily available with the swipe of a finger," he said.
Sales Cloud1 takes apps inspired by those in the consumer market to provide tools delivered via the Salesforce1 platform to assist sales representatives when out in the field.
These apps include Today, which takes Google Now-inspired information personalised for each sales rep to inform them of their top tasks, scheduled meetings, news and more.
Meanwhile, the Tasks, Notes and Events apps are self-explanatory and allow reps to remain organised even away from the office.
Other Sales Cloud1 apps like Sales Path and Sales Data provide reps with the relevant content and information to advance prospective sales and keep up to date with client data.
Describing how Sales Cloud1 empowers sales reps to take a smarter approach to selling, Linda Crawford, general manager of Sales Cloud at Salesforce, said: "The mobile phone has become the dashboard of our lives - all driven by the apps that make us more productive."
Salesforce appears to be redesigning its products and services to embrace mobile platforms and enable more activity to be carried out beyond the confines of the office.
Salesforce recently announced Sales Reach, which mixes cloud tools to create a mobile app designed to help sales reps track leads and close deals while out and about.
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