Microsoft has unveiled Sway, a mobile and web app that allows users to present ideas without relying on traditional Office and content creation tools.
Effectively turning a browser into a "digital canvas", according to Microsoft, Sway enables users to fill a template with text, images and videos that can be used to present ideas or projects on web browsers and mobile apps.
Content can be dragged and dropped from numerous sources, including files stored on OneDrive, pictures on Twitter and Facebook, and videos from YouTube.
In a blog post, Microsoft's Athima Chansanchai described how Sway bypasses the formatting problems normally encountered when creating content-heavy presentations.
"Sway's built-in design engine takes the hassle out of formatting your content, integrating it all into a cohesive layout as you create. As you add more content, Sway continues to analyse and arrange it based on algorithms and design styles incorporated into Sway," he wrote.
The video below shows Sway in action.
Sway is currently in a preview stage of development, and Microsoft is calling for people to trial the app while it continues to be built.
"We want you to help us shape its future by working closely with us during Preview while we continue building Sway," explained Chansanchai.
Microsoft promises to add more sources of content with which Sway can interact, and to expand the range of business-oriented features.
When fully released, Sway will be a universal app available on Android, Windows Phone, iOS and web browsers, but will launch on the web and iOS first.
V3 contacted Microsoft for more information on the app's full release and why the software has been previewed on iOS rather than its own Windows Phone operating system. So far the company has yet to respond.
Microsoft is currently pushing cloud-powered productivity applications, as highlighted by the recently introduced content-pulling tool Delve for Office 365.
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