SAN FRANCISCO: Oracle has announced a range of cloud computing products and services, as CTO Larry Ellison insisted that the firm he founded is actually the biggest cloud firm around.
At its annual OpenWorld user event in San Francisco, the firm announced an update to its cloud platform that will let companies build or extend their own applications on Oracle's platform as a service, and switch existing databases and applications in and out of the cloud.
Ellison described the latest version of the Oracle cloud as "a complete set of platform services to allow you to build all these cloud applications" with the Oracle database at its heart.
"Firms expect to move their databases and applications to the next generation of technology without you having to change a single line of code," Ellison explained.
"You can now move any Oracle database to the cloud by pushing a button. You can move any Java application with a push of a button from on-premise to our WebLogic Java platform without changing a single line of code, and it gets modernised.
"You can move any application - including old PeopleSoft or JD Edwards applications, it doesn’t have to be Java - to our infrastructure as a service by pressing a button without changing a single line of code.
"You can move anything from on-premise into the cloud, and the fascinating thing, you can move it back. In 2014, we have the identical database and Java services on-premise and in the cloud. Back and forth. Do whatever makes sense for your organisation."
The database as a service aspect is aimed at letting firms make their database estate more efficient, saving costs, and run applications faster, according to John Fowler, Oracle executive vice president.
"Database is a really important application. Getting storage performance, making sure it’s secure, making sure you have backups of your data are all needed. It’s one of the most difficult things to manage and it’s also used by many applications," he explained.
"What we’ve added to Database 12c and to other elements of our system, is the ability to truly deploy database as a service in your environment. That lets you multi tenant databases from a variety of different departments on a common machine securely and use many different applications in those environments. We expect this to be one of the most important trends in rationalising your infrastructure.
"Go look at your database real estate. I’ll bet you’re going to find one of the most complex and expensive parts of your estate is the slice that’s running your database."
Oracle also announced six new cloud services, including Oracle Big Data Cloud, which lets businesses use Hadoop to analyse data on Oracle infrastructure, and Oracle Mobile Cloud to develop enterprise mobile apps to run on the cloud.
In response to the current thirst for big data products, Oracle unveiled Analytics Cloud, which offers data analysis and processing features in the cloud.
The product set includes the Big Data Cloud Service, which lets firms store, analyse and process reams of data using the Hadoop framework on Oracle’s managed cloud or Exadata appliances.
While Ellison was keen to outline Oracle’s ongoing cloud efforts with the new product announcements, as the firm continues its quest to take more share of the cloud and SaaS market, he was most animated when having a dig at the competition.
"Virtually every important cloud service on the planet runs on the Oracle database. There’s only one that doesn't. I'll name them. It's Workday," he said.
"Salesforce run on our Java, our database. SAP Hana powers the cloud. Whose cloud are they talking about? Ariba runs on Oracle. SuccessFactors runs on Oracle. They [SAP] just bought Concur, they're moving to Oracle. I have no idea what runs on Hana, but it ain't their cloud, it runs on Oracle."
While Ellison ensured it was an entertaining start to this year's OpenWorld show, in his first keynote as CTO rather than CEO, he will no doubt be taking a more serious approach to whether these latest announcements actually have an impact on the firm's bottom line.
While Oracle reported in its latest set of financial results that its cloud software revenues rose 31 percent in the three months to August, this accounts for 5.5 percent of total sales, a slight increase from four percent the previous quarter.
In a further effort to entice cloud customers, Oracle has also announced two new data centres in Germany.
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