EE has announced a new service aimed at small businesses to enable them to easily add or remove users from their mobile contracts in a more flexible manner.
The new Business Connect offering lets companies add SIMs to business contacts for use for as little as 30 days. This will allow companies to easily add staff at short-notice, such as when an event is taking place that requires extra devices, EE said.
The Business Connect offering also allows firms to set individual data-usage limits for each individual, within the overall plan amount.
Mike Tomlinson, director of Small Business at EE, said the company was seeing more companies struggle to accurately predict their mobile usage needs over a 12 or 24-month period, the length of time most contracts run for.
As such, the ability to add SIMs to their contracts for 30 days or more should help solve this issue by letting companies scale as they need to.
"Flexibility is something that is now key for businesses," Tomlinson told V3. "They want to avoid being locked in for long periods."
Tomlinson said the flexibility of the offering was somewhere between a contract and pay-as-you-go, which he termed "pay-as-you-need", suggesting the mobile market could embrace cloud computing-style usage models.
"There is definitely a new proposition here," he added.
EE even said it could see a potential use for the offering for Internet of Things (IoT) projects, as items such as GPS receivers could be added to networks for a short period of time during any IoT schemes.
Last week EE announced plans to bring 300Mbps services to London and beyond during 2015, as it looks to enhance the capability of its mobile network.
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