HP is offering a free 1TB licence for its HP StoreVirtual Virtual Storage Appliance (VSA) platform to buyers of new server hardware based on Intel's Xeon E5v3 processors. The offer applies even to customers buying servers from vendors other than HP itself.
Announced on Tuesday, HP said qualifying customers will be able to download a software licence for the HP StoreVirtual VSA software-defined storage (SDS) platform from its website for no extra charge.
The platform allows users to create a shared storage pool using x86 servers and their local attached storage, tapping unused compute and storage capacity within servers to provide resilient shared storage for virtual servers, with support for VMware, Microsoft or Linux KVM hypervisors.
According to HP, the offer is open to all buyers of server hardware based on Intel's latest Xeon E5v3 platform, which launched earlier this month. This includes those organisations buying servers from third-party vendors such as Dell, IBM and Lenovo, as well as HP's own ninth-generation (Gen 9) ProLiant systems.
HP said it was making the offer in order to help organisations deploying virtualised infrastructure, especially smaller sites that may lack the budget, space and storage expertise required by traditional enterprise-class storage solutions.
David Scott, senior vice president for HP Storage, said the cost of shared storage is often still a "virtualisation roadblock" for SMBs and remote office sites.
"By offering no-cost VSA software with Intel Xeon E5v3-based servers, HP and Intel are making SDS available to the world for free, giving customers access to hypervisor-agnostic, hardware-independent rich data services while preserving choice and lowering costs," he said.
However, those buying HP's new ProLiant Gen 9 servers can take advantage of Intelligent Provisioning, a feature that simplifies deployment of the VSA software with just a single click as part of the server setup, HP claimed.
HP ProLiant Gen 9 servers running VSA software offer a complete solution that supports virtualised applications and shared storage on the same hardware for substantial cost savings, the firm said.
HP further claimed that the combination of VSA and the latest Intel Xeon-based servers demonstrate a 4x storage performance increase for virtual desktops and a 1.8x performance increase for online transaction processing, compared with previous generation servers.
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