Apple has denied rumours that it is closing down the Beats Music streaming service, though a rebrand may be in the works.
Technology news website TechCrunch claimed that Apple was going to "discontinue" the music-streaming service, which it acquired as part of a £3bn purchase of Beats back in August.
TechCrunch wrote that it had received the information from five sources, including Apple and Beats employees.
However, Apple spokesman Tom Neumayr responded to TechCrunch's claim by telling the website that the rumours were "not true".
Sources familiar with the situation also told technology website Re/code that "Apple won't shutter the streaming service" but it may modify it over time, which could include changing the Beats Music brand.
V3 contacted Apple for more clarification on its plans for Beats Music, but the company has yet to respond.
Apple's rare response to such rumours indicate that it is keen to placate any fears that Beats will be abandoned by the Cupertino company.
Despite the response, questions remain about what Apple will do with the Beats brand, particularly as the streaming service is in a competitive market and needs to challenge the likes of Google Music and Spotify.
Since purchasing Beats, Apple has appeared to have left the company alone to operate under its own brand.
During its recent reveal of the iPhone 6 and iPhone 6 Plus, Apple remained quiet on its plans for Beats despite making the purchase only a month earlier.
Instead the company concentrated on its new smartphones and announced its foray into the smartwatch arena.
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