Dyn has released a tool to give businesses real-time information into connectivity and data routing, enabling companies to see how the internet directly affects their online presence.
The Internet Intelligence software-as-a-service (SaaS) product uses what Dyn calls the, "world's most extensive sensor grid" combined with geolocation analysis and internet connectivity mapping, to measure internet performance for companies on a global scale.
Information is collected by Dyn's 150 sensors across the web to identifies areas of network latency and instability, which is fed back to companies, giving them the insight to avoid problems that could otherwise cripple online performance.
This allows businesses to use Internet Intelligence to decide where is best to position data centres and when to bypass problematic internet routes in the event of a major network fail or serious cyber attack.
Scott Hilton, executive vice president of products at Dyn, said Internet Intelligence was a vital tool for business users to understand how internet issues could affect their online assets, with many ignorant of how the internet affects them beyond their own networks. "Many refer to the internet as the dirty side of the firewall," Hilton added.
While Dyn has grown up working with internet-savvy companies such as Salesforce and Twitter, it is now looking at bringing the information Internet Intelligence can provide to businesses less in tune with how the wider internet directly affects them.
Potential users range from cloud providers looking at ensuring their services remain online even in the event of a major natural disaster cutting internet connectivity in an area, to retail businesses looking at reaching new markets by selling products online in an effective manner.
Paul Heywood, European director for Dyn, told V3 Internet Intelligence is establishing a "fundamental shift with the way people approach the internet" by helping companies understand how the internet affects their business beyond their local networks.
"We are lifting the lid on the internet," declared Heywood. "Organisations need to understand that the internet is fundamentally part of their network."
Heywood added that some of the data collected by Dyn on global internet performance is surprising and bucks what many expect from simply looking at regions on a map.
He explained that the fragmented quality of connectivity across the globe, means it is often better to place a data centre in a region with the best connectivity even if it is thousands of miles away from the area a company wished to reach.
Heywood also pointed out that many major internet lines go through war zones, something firms may want to be aware of: "Most of the trans-global connections between Europe and South Asia go through some of the major conflict areas in the globe."
While Dyn is using its products to essentially map out the internet for business purposes, other organisations have been using such techniques in more clandestine measures.
Recently, GCHQ and the NSA used Deutsche Telekom's network to create a ‘Treasure Map' of the internet that could be used to monitor and track web users.
Small Texas cable firm alleges foul play
Facebook will join fores with UK NGOs to tackle hate speech on the social network
A survey of local authorities has found that they face challenges in the areas of data, compliance and mobility.
More than 800,000 home users could be affected