4. Optical image stabilisation camera tech
Imaging technology is an increasingly important factor informing most smartphone customers' buying habits.
Android and Windows Phone handset makers around the world have been rushing to create and load their smartphones with top-end imaging technologies.
One of the best of these is optical image stabilisation technology. Already seen on some Android smartphones, such as Sony's top-end Xperia Z handsets, the tech improves photo quality by compensating in real-time for shaking and vibrating while shooting. This makes sure there are no alterations or light degradations to the captured image.
In the past we've been really impressed by how well the OSI technology works and, as a result, are fairly excited to see it included on the iPhone 6 Plus's 8MP rear camera. Sadly, though, the iPhone 6 does not have this capability.
3. A8 super chip
Performance has always been a key selling point of Apple's iPhones. In part this is due Apple's iOS operating system, which is designed to optimise iPhone components' performance, but it's mainly due to their hi-tech A-series processors.
As a result we have high hopes for the iPhone 6, which is powered by a cutting-edge, brand new, A8 64-bit chip.
According to Apple the A8 is a serious bit of kit and will offer users 25 percent faster CPU performance and 50 percent faster graphics performance than the A7. If true this makes it 50 times more powerful than the first iPhone.
If even moderately accurate the A8-processor will make the iPhone 6 one of the fastest smartphones ever made and should offer users unparalleled performance. Here's hoping Apple's claims ring true when the iPhone 6 is released later this month.
Cotton seedling freezes to death as Chang'e-4 shuts down for the Moon's 14-day lunar night
Fortnite easily out-earns PUBG, Assassin's Creed Odyssey and Red Dead Redemption 2 in 2018
Meteor showers as a service will be visible for about 100 kilometres in all directions
Saturn's rings only formed in the past 100 million years, suggests analysis of Cassini space probe data
New findings contradict conventional belief that Saturn's rings were formed along with the planet about 4.5 billion years ago