So the wait is over; the new iPhones have arrived. Both the iPhone 6 and iPhone 6 Plus are notably different from anything that has come before in the Apple portfolio.
To help break out some of the most exciting, interesting and innovative changes, V3 has put together a top 10 of some of the most eye-catching advances. Let us know what you're excited about in the comments box below.
10. Storage boost to 128GB
Both the new devices come with enlarged storage options, with the top-end models featuring 128GB of in-built storage. Prices for the 128GB models are not cheap, though, with the iPhone 6 128GB costing £699 and the iPhone 6 Plus £789.
Interestingly, Apple has also ditched its usually 32GB model, leaving a choice between a lowly 16GB or the higher 64GB and 128GB options.
With the security of iCloud on people's minds at the moment, this increased on-device storage may prove tempting to those not keen on pushing too much data into the cloud.
Australian government to require technology and communications companies to provide access to messages
New bill avoids demanding 'backdoors' in encryption, but includes measures to compel companies to provide access to encrypted communications
Indonesian overclocker Ivan Cupa (with the aid of a lot of liquid nitrogen) achieves record overclock on AMD's latest Threadripper
Ssupermassive black hole is so big it corresponds to four per cent of the galaxy's total mass
Imminent attack will target a single bank with cloned cards used to fraudulently withdraw millions over one weekend