Salesforce has announced a second phase to its Salesforce Wear initiative, aiming to bring in more wearable technology companies to accelerate the adoption of wearables in the enterprise sector.
Both well-known brands and startups including Epson, Jawbone and Oculus Rift will be working with the company's Salesforce Wear Developer Pack, which helps wearable tech companies build upon its Salesforce1 customer relationship management platform.
Adam Spearing, who is heading up the wearables initiative, summarised the second phase of the initiative to V3: "Salesforce is bringing on board more device technology companies and is starting to have demonstrable applications for the wearables market."
He went on to describe how Salesforce is seeing the Internet of Things more as an "Internet of Customers", adding that the company is seeing "real enterprise use for wearables".
Spearing went on to say that the first stage of Salesforce Wear garnered the attention of major tech brands. "Initial excitement was from device manufacturers; we have great relationships with Samsung," he added.
But now the company is looking to entice developers and other third parties to help it build upon the adoption of the Salesforce Wear Developer Pack, which launched back in June.
Consulting giant Accenture will also be partnering with Salesforce to provide adopters of the Salesforce Wear initiative with guidance on how to tailor wearables to meet their business needs.
Spearing described the partnership as way to introduce Salesforce Wear as more than just a developer platform, and instead as a part of their business.
"If I am an enterprise and I connect with customers I need to think about where wearables lie in my supply chain. Accenture will consult with a client and develop a usable application for their wearables," detailed Spearing.
At its core, Salesforce Wear provides a software platform that enables developers and manufacturers to create hardware and application-based uses for wearable devices in both the consumer and enterprise markets.
This could include anything from information-rich fitness trackers, to goggles that provide firemen or engineers working in hazardous conditions with readouts of useful situational information.
Spearing also describes how wearables could be used by enterprises with shift workers to monitor the coming and going of their shift employees, without needing to rely upon archaic punch cards or monitoring technology.
V3 asked if such uses would throw up concerns over information privacy. Acknowledging the potential problems, Spearing said some consideration needs to be made towards information privacy and that wearable technology users need to understand how it exists to make their lives easier rather than put employees under scrutiny.
"I think there is a fear and uncertainty around privacy. All we're trying to do is to help people do their jobs in an easier and more simplified way," Spearing explained.
Salesforce is not the only major company pushing for a surge in wearable technology.
Google recently unveiled its Android wear platform, which transforms the Android mobile operating system into one more suited for wearable devices. On the hardware side, several major technology brands, including Samsung and LG, have spent the first half of 2014 trying to outdo each other with smartwatches.
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