Eric Schmidt, Google executive chairman, said the new name was designed to reflect Google’s desire to formalise its business offerings, which have grown in use all the time as businesses look for new ways to operate.
“We never set out to create a traditional 'enterprise' business, we wanted to create a new way of doing work,” he said. “So the time has come for our name to catch up with our ambition. As of today, what was called Google Enterprise is now, simply, Google for Work.”
Schmidt said Google had decided the time was right to cement this position as trends such as cloud computing and mobile working are well-established practices across the world.
"Cloud computing, once a new idea, is abundantly available, and collaboration is possible across offices, cities, countries and continents. Ideas can go from prototype to development to launch in a matter of days," he said.
"Working from a computer, tablet or phone is no longer just a trend, it’s a reality. And millions of companies, large and small, have turned to Google’s products to help them launch, build and transform their businesses."
Google's efforts to promote its business credentials come amid moves by other consumer giants to do likewise. Apple recently teamed up with IBM in order to try and push more iPad and iPhones to enterprises, while Samsung has been touting its Knox security service as a way for businesses to embrace its Android devices.
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