A record 295.3 million smartphones were shipped in the second quarter of 2014 as the demand for devices shows no sign of abating, according to data from IDC.
The growth was driven primarily by Chinese vendors, IDC said, such as Huawei which doubled its shipment volumes year-on-year to 20.3 million. Lenovo shipments rose almost 40 percent from 11.4 million to 15.8 million. LG also performed well, with growth of 19.8 percent year-over-year, to ship 14.5 million devices.
This growth came at the expense of the two big boys in the market, Apple and Samsung, which saw their market share eroded, although still held the top two spots.
Apple did have a surprisingly strong showing, given that many people will be holding off buying any new devices as they await its next iPhone. It saw shipments rise to 35.1 million, up from 31 million the same time in 2014.
However, increased competition meant that its market share fell from 13 percent to 11.9 percent.
Arch rival Samsung fared even worse, with its share falling from 32.3 percent to 25.2 percent. This was down massively on its Q1 2014 share too, which was 30 percent.
This loss of market share was coupled with falling shipments for Samsung, which pushed 74 million devices out of its doors. This was down from 77 million in the year-ago quarter and down from 85 million in first quarter of 2014.
The reminder of the market was taken by 'other' vendors, who combined shipped 135.3 million devices. This figure is made up of vendors outside the top five, such as HTC and Sony, and localised vendors such as Xioami in China.
Ryan Reith, program director with IDC's Worldwide Quarterly Mobile Phone Tracker, said the overall market numbers proved there was plenty of momentum left in the market and this was creating lots of opportunities for vendors.
"Right now we have more than a dozen vendors that are capable of landing in the top five next quarter. A handful of these companies are currently operating in a single country, but no one should mistake that for complacency – they all recognise the opportunity that lies outside their home turf."
Despite the quarter representing a record for shipments, it will not last long, with IDC forecasting that in the next quarter shipments will pass 300 million for the first time.
If Apple releases its iPhone 6 within the quarter this figure will no doubt be even higher.
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