The Ford Motor Company is switching out BlackBerry handsets for its workers and swapping them for Apple iPhones.
The switch was revealed in an interview with Sara Tatchio, a Ford spokeswoman, in Bloomberg. Tatchio said the decision would see around 6,000 devices replaced over the next two years with Apple hardware. The news comes after Apple and IBM struck a deal to push its iPhone and iPad devices into enterprise markets.
Tatchio added the changeover would not involve any additional costs, other than hardware ones, and would give employees a device that is common and familiar to them.
"We are going to get everyone on iPhones," she said. "It meets the overall needs of the employees because it is able to serve both our business needs in a secure way and the needs we have in our personal lives with a single device."
Bloomberg asked BlackBerry to comment on the news, and it acknowledged that it operates in a busy and competitive market. It also made a veiled suggestion that the alternatives do not share its security experience.
"While we can't comment on this customer, we understand that there is diversity and choice in the market," said a spokesman.
"Enterprises should think twice about relying on any solution built on the foundation of a consumer technology that lacks the proven security benefits that BlackBerry has always delivered."
Ford is apparently throwing itself into the iPhone, and has posted up a job advert that asks for someone with digital experience in productivity software development.
"The technology analyst will have the opportunity to work with the various (4) digital worker portfolios with a primary focus through early-2015 on the global deployment of corporate iPhones," it said.
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