Another marketing firm has provoked the wrath of the Information Commissioner’s Office (ICO) and had to pay a £50,000 fine for making marketing calls to people who had asked not to be contacted.
The ICO fined Reactiv Media after 481 complaints were made to the Telephone Preference Service (TPS) – a service that lets people sign up to ensure they do not receive marketing calls – from people who had been contacted by the firm.
The ICO also received 120 complaints about the firm between November 2012 and December 2013. ICO director of operations Simon Entwisle said the fine should serve as a warning that the TPS system must not be ignored.
“The system is simple. People on the TPS register shouldn’t receive nuisance calls – full stop. Reactiv Media Limited ignored this rule and they must now pay a £50,000 penalty,” he said.
“Nuisance calls and texts are a scourge for thousands of individuals and households across the UK. We will continue to target the companies responsible. To help us do this we are currently speaking with the government to get the legal bar lowered allowing us to enforce against more companies and send a stronger message.”
Aidan Jewitt, group development director for Recativ Marketing, said the firm was disappointed to receive the fine, but apologised to those affected.
“The fine relates almost in its entirety to events that happened 18 months ago in October and November of 2012. At that point in time there was an error in our TPS screening process, which meant we did call some numbers that we weren’t meant to call, for this we apologise."
The fine is the latest the ICO has handed out to a marketing company that has bombarded citizens with unwanted messages. A Manchester-based energy firm was fined £45,000 in July 2013 while a Glasgow-based design company was hit with a £90,000 fine.
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