Vodafone has passed one million 4G customers in the UK, as demand for faster mobile internet access continues to grow.
Vodafone announced in its latest financials that 0.9 million people were using its 4G network by the end of June, and the firm has confirmed to V3 this has now passed one million with more customers coming online in the last few weeks.
This is up from the 500,000 it announced in February. Vodafone also says it now has 40 percent 4G coverage in the UK. Across Europe the firm now has 6.9 million 4G customers in total.
This rise in customers is having a noticeable impact on the firm's data traffic volumes, which grew 53 percent year-on-year. This is up from the 42 percent growth seen in the previous quarter, the firm reported.
Despite the growth in 4G customers the firm revealed that its total group revenue was down by 4.4 percent since the same period 12 months ago at £10.2bn. In the UK overall revenues declined by 3.2 percent, though, which the firm blamed on several areas, including enterprise spending.
Vodafone's latest financial report said: "Service revenue decreased 3.2 percent as consumer contract service revenue growth was offset by continued declines in enterprise, prepaid and fixed line. Mobile service revenue declined 0.6 percent reflecting pricing pressures in the prepaid and enterprise segments."
However the firm touted growth in a number of new areas around cloud and machine-to-machine communications as evidence that efforts to fund new revenue streams were starting to pay off.
"We won a number of key contracts in the quarter utilising our full range of services for enterprise customers, including unified communications, fixed line, mobile, M2M [machine-to-machine], and cloud and hosting services," Vodafone said.
On Thursday Vodafone announced one such deal with insurance firm Aviva, providing communications services including cloud storage, as well as fixed and remote data connectivity services for the company.
Vodafone group chief executive Vittorio Colao said the company was performing well and that the wider uptake of 4G in Europe showed investments in its network were worthwhile.
"Our performance is beginning to stabilise quarter-on-quarter in several of our European markets, with customer appetite for 4G services clearly growing," he said.
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