Salesforce is merging several of its sales and marketing software products to create Salesforce1 Sales Reach, a new cloud-powered mobile tool that helps sales reps track leads and close deals in the field.
This combination of software means that Sales Reach has several key features that help sales reps communicate and sell to existing and prospective customers, Salesforce said.
Integrated features such as real-time notifications for the Salesforce1 Mobile App and lead tracking will help sales reps track the activity and behavioural trends of their customers. Meanwhile, the ability to set up a community for both sales reps and customers aims to facilitate faster communication between both parties.
Other features include the ability to create one-on-one micro campaigns from simple templates so sales reps can quickly target and follow up leads based on customer activity.
For example, users of Sales Reach will be able to immediately deploy a custom email campaign tailored to a customer accessing a certain part of a company's website.
With Sales Cloud being one of the constituent parts of Sales Reach, the whole process can harness the power of the cloud so that micro campaigns can be created on a smartphone, it added.
The announcement of Sales Reach is Salesforce's answer to the company's claim the sales arms of many enterprises have yet to adapt to the expectations of their more connected customers.
Linda Crawford, executive vice president of Sales Cloud at Salesforce, said sales representatives need to harness new communication technologies and practises to create meaningful relationships with potential customers.
"With Salesforce1 Sales Reach, sales reps can engage with the customer at just the right moment with instant marketing and selling to build better relationships with customers at scale and ultimately accelerate sales," she said.
Interestingly, the announcement pre-empts the actual release of Sales Reach by nearly a year. However, the creation of Sales Reach serves to highlight the commitment Salesforce has to cloud tools, particularly as its Sales Cloud product is said to increase sales productivity by 40 percent, the firm claimed.
Increasingly, a larger amount of business-centric activity is being pushed into the cloud. NetSuite's recent acquisition of Venda is one such move by a company to harness cloud for customer-facing online retail activity.
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