Microsoft has announced a series of increases in storage limits for its OneDrive cloud service, as the firm battles against the likes of Google, Box and Dropbox.
Microsoft said it will give users 15GB of free storage on OneDrive, more than double the previous free allowance of 7GB.
Microsoft's group program manager for OneDrive, Omar Shahine, said the firm thinks 15GB is the optimum amount to help people move their hard drive contents to the cloud.
"Our data tells us that three out of four people have less than 15GB of files stored on their PC," he wrote in a blog post.
"Factoring in what they may also have stored on other devices, we believe providing 15GB for free right out of the gate – with no hoops to jump through – will make it much easier for people to have their documents, videos and photos available in one place."
For business users the increase is even larger. Those with an Office 365 subscription will be upgraded to 1TB of OneDrive storage, up from 20GB. This move comes after Microsoft recently increased its standalone OneDrive for Business offering to 1TB, up from 25GB.
Furthermore, Microsoft has also lowered the pricing for those who need more storage on top of the free offerings. Now, 100GB of storage will cost £1.99 while 200GB will cost £3.99, less than half the present cost.
Microsoft said these prices will take effect "in the next month", adding that existing subscribers will be moved to the new, cheaper prices as well.
Dr Kuan Hon criticises GDPR consent emails that will only eviscerate marketing databases and 'media misinformation'
Apple squashes Steam Link app on 'business conflicts' grounds
Philip Hammond wants to forget rules that the UK agreed with the EU to ban non-European companies from the satellites
Instapaper to 'go dark' in Europe until it can work out GDPR compliance