BlackBerry has announced a deal with Amazon that will bring the latter's 200,000-strong app library to BlackBerry smartphone users.
BlackBerry said its forthcoming BlackBerry 10.3 OS update, due in autumn, would bring the Amazon Appstore to devices, enabling users to easily access and download its wide range of applications.
This will drastically enhance the number of apps available from the 130,000 services already available on the BlackBerry OS, as revealed by BlackBerry in September last year. It will also bring major services such as Groupon, Pinterest and Netflix to the platform.
BlackBerry CEO John Chen said doing this would help the company realise two clear benefits for customers.
“Making the Amazon Appstore available on BlackBerry 10 devices will help BlackBerry continue to meet two essential needs: greater app availability for our smartphone users and enhanced productivity solutions for enterprises,” he said.
“We’ve listened to our customers and have taken this important step to deliver on their needs, while executing on our strategy.”
BlackBerry also said it will be closing its own music and video content offerings, and instead rely on third-party providers through both Amazon and BlackBerry’s stores.
The move should help BlackBerry cut costs by reducing the need for it to directly make deals with content providers, while still allowing customers to access media content on their devices.
BlackBerry is due to unveil its first quarter 2015 financial results, which could give the first indication of how Chen’s strategy to turn the company around is progressing.
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