Google has unveiled a new tool for businesses to manage key search data about their firm from a single dashboard.
Google My Business allows firms to keep key data up to date on Google platforms including Search, Map and Google+, making it easier for customers searching for more information to find what they want.
The company said it had introduced the service to make sure businesses do not lose custom by making it harder than necessary for buyers to find what they are after.
"The internet is connecting more businesses with their people every day. However, our users tell us that finding these loyal customers can be complex and time consuming," wrote Google's Dan Pritchett and Dennis Troper on a blog post.
"That's why we are happy to introduce Google My Business - a free and easy way to find and connect with your people, wherever you are."
As well as being able to update information such as opening times and phone numbers, the tool makes it possible to add photos that display for search results, read and respond to recent reviews on Google+ and gain insights on the search terms people are using to find their business.
Firms can even add walk through galleries to show off the interior of their business.
Google has also made an Android app available to access this information on-the-go (pictured above), while an iOS version is also in the works and due to be available soon.
A video showing the features in action was released by Google and is embedded below.
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