Over 50,000 firms have adopted the recently launched .uk suffix, including Sainsbury's, Burberry, Bentley and Stephen Fry, according to registrar Nominet.
Nominet reported enjoying record sign up rates for the .uk domain within 24 hours of making it available, listing it as one of the fastest selling domain releases on record. Stephen Fry was officially the first person in the world to own a .uk domain.
Nominet chief operating officer Eleanor Bradley, said the early figures are a mix of general consumers and well-known brands.
"Consumers and brands alike are showing their trust in .uk domains, with our registration rates climbing to 10 times the typical daily rate. We're thrilled with the response, which shows the excitement people feel about the shorter, sharper domain within the trusted .uk namespace ," she said.
Nominet launched the country code top level domain (ccTLD) on Tuesday. The .uk domains are available now and cost the same as their .co.uk equivalents, with Nominet charging £3.50 for a single year and £2.50 for multi-year registrations.
Many of the .uk addresses are currently not available to the general public as Nominet is holding back addresses for companies or individuals in possession of equivalent co.uk pages for the next five years. The move is a bid to stop web squatters grabbing and holding the domains ransom.
Nominet begun alerting companies with .co.uk addresses about the rollout to drive early .uk adoption the moment the rollout began. It also advertised the launch using a "welcometothe.uk" sign it claims is the largest in the world. The sign is positioned near the main runway at London Heathrow and is designed to be visible from as high as 65,000 feet.
People can sign up for the new .uk domains through domain name registrars. For full guidance on how to safely register for a .uk domain check out V3's how-to guide.
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