Social media management company HootSuite has announced that it now has over 400 enterprise customers in Europe, having added over 100 since the turn of the year, and promised a number of improvements to meet this growth.
HootSuite allows business to manage multiple social accounts from sites such as Facebook, Twitter and LinkedIn in a single console, helping to improve customer feedback and engagement, and refine promotional plans.
At its inaugural London Connect Via HootSuite event, the firm underlined the demand for social media tools by revealing strong growth.
As well as adding 100 customers in Europe since January, HootSuite now has 110 staff in the region and serves 2.5 million users. The UK is its biggest market in Europe, with 28 percent of all users, ahead of Spain in second place on 13 percent.
Notable customers range from estate agents Winkworth, the Victoria and Albert Museum, East Midland Trains and Cambridge University Press, to attendees at the event Marie Curie Cancer and NATO.
In order to ensure HootSuite meets the needs of customers and the huge growth of the platform, newly installed chief technology officer Ajai Sehgal, a founder of Expedia and ex-Microsoft employee, outlined the projects he is implementing for the year ahead.
"Our first quarter, uptime was 99.6 percent. That's not good enough. The target was 99.9 percent, but that's not good enough. So my team is aiming now for 99.99 percent uptime … because HootSuite being down is not acceptable," Sehgal said.
"We are also laser focused on mobile. Mobile is taking over the world. More than 50 percent of the world interacts with us on mobiles as the desktop is going away. So mobile is how we are designing our applications."
Jeanette Gibson, vice president of community at HootSuite, said the growth in enterprise users is being driven by the huge proliferation of social accounts that firms now have to manage and its importance to their future.
"Our average enterprise customer has 178 channels to manage. You have to embrace this and ensure you have a digital-savvy business," she advised.
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