Microsoft has announced a raft of updates to its Dynamics CRM tool including new social capabilities and plans to bring its cloud-hosted version of the tool to new markets before the end of Q3 this year.
Microsoft said the Dynamics CRM Online offering would arrive in Turkey first before being rolled out to the rest of Europe, Asia Pacific and South America. Specific availability dates will be announced in the near future, it added.
Microsoft chief executive Satya Nadella said the decision to bring Dynamics Online to more markets underlined the cloud-first ethos he was instigating at the company.
“Microsoft Dynamics CRM has made unbelievable progress over the last few years, and the amazing capabilities in this release deliver significant value to our customers as an important component of the Microsoft Cloud for business,” he said.
“Through innovative business applications in the cloud, businesses can better meet their customers’ needs and thrive in a changing world.”
Microsoft corporate vice president for Dynamics Bob Stutz also touted the firm’s recent cloud computing security certification from the European Commission as a major boost for Dynamics.
“In addition to enjoying the benefits of these new capabilities across marketing, sales and service, customers can be comfortable doing business with Microsoft when it comes to their data,” he said.
Microsoft also announced the availability of new tools focused on social media monitoring and marketing efforts, dubbed Microsoft Social Listening and Dynamics Marketing. It said the additions reflected the growing importance of brand engagement, promotion and interaction on social media channels to modern businesses.
Microsoft cited sustainable fishing firm Sealord as a business that has already benefited from its Social Listening tool. It explained how the early adopter used Social Listening to take part in the debate over the controversial practice of shark-finning, which had sparked outrage over social media sites.
Alison Sykora, communications manager for Sealord, said: “Without Microsoft Social Listening, we would not have had the opportunity to hear what was top-of-mind for our stakeholders and the community we serve, and ensure Sealord’s work to be sustainable in these areas was understood."
The updates to Dynamics come a week after Microsoft announced a closer working relationship with Salesforce that would see its rival in the CRM area produce dedicated versions of its Salesforce 1 app for Windows and Windows Phone 8.1.
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