Google has set up an online application form for users in Europe seeking the removal of search results that relate to them.
The move is in response to the European Court of Justice's (ECJ) recent "right to be forgotten" ruling. Googel said the the form was a "work in progress" that will be refined through discussions with local data protection authorities as it works to adhere to the ruling.
"A recent ruling by the Court of Justice of the European Union found that certain users can ask search engines to remove results for queries," Google wrote in an introduction to the form.
"In implementing this decision, we will assess each individual request and attempt to balance the privacy rights of the individual with the public's right to know and distribute information.
"When evaluating your request, we will look at whether the results include outdated information about you, as well as whether there's a public interest in the information – for example, information about financial scams, professional malpractice, criminal convictions, or public conduct of government officials."
The form requires individuals, or people acting on behalf of individuals, to provide their name, the links that they want removed and some sort of identification to prevent fraudulent requests.
However, there are already concerns over the ruling, with reports that a convicted murders and paedophile have already asked for their data to be taken down as the reality of such a ruling starts to hit home.
Some, such as EU justice commissioner Viviane Reding have welcomed the ruling but some, such as Google chief executive Erich Schmidt and Wikipedia founder Jimmy Wales have voiced concern about the precedent it sets.
"If you really dig into it, it doesn't make a lot of sense. They're asking Google... you can complain about something and just say it's irrelevant, and Google has to make some kind of a determination about that," said Wales.
Last year the UK's data watchdog, the Information Commissioner's Office (ICO), said it thought any 'right to be forgotten' was "unworkable". For now, Google is complying with the law as it stands.
Dubbed I-MacEtch, it will help meet demand for more powerful nano-tech
GPU firm's research unit for self-driving cars is growing
Holds potential to lower costs of top notch medical imaging
EE, O2, Vodafone, Three and Airspan open the bidding