LG has unveiled its latest G3 flagship smartphone, hoping its advanced screen, camera technologies and robust metal design will lure buyers away from Samsung's Galaxy S5 flagship.
The LG G3 features a number of cutting edge internal components. Chief of these is its 5.5in 2560x1440, 538ppi Quad HD display.
At a launch event in London on Tuesday evening, LG head of smartphone planning Dr Ramchan Woo claimed the display technology is the most advanced available and will easily outperform competing handsets, like the 432ppi Galaxy S5 and 326ppi iPhone 5S displays.
"The G3's Quad HD display guarantees vivid, vibrant colours and ensures everything on it looks great," he said.
The G3 also features an "advanced" 13MP camera with Optical Image Stabilizer plus (OIS+) and Laser Autofocus, and a 2.1MP front camera.
LG claims the G3 rear camera's advanced OIS technology will offer users improved low light performance on a par with the Nokia Lumia 1020.
Laser Auto Focus is technology similar to that used by law enforcement agencies' radar guns and is designed to improve the phone's data capture and auto focus speeds. Woo claimed the technology lets the G3's camera focus images in 0.276 seconds.
"The G3's easy to use camera with Laser Autofocus gives you crystal clear images faster than the blink of an eye," he said.
The G3 will be powered by a quad-core Qualcomm Snapdragon 801 and feature 2GB of RAM. This puts the G3 on a par with competing Android handsets, like the Galaxy S5 and HTC One M8, which both feature the same specifications.
The G3 will feature wireless charging support, making it quicker and easier to top up the phone's 3,000mAh battery.
LG has chosen to keep the same rear button placement it debuted on the G2, placing the G3's power and volume buttons on the top of the phone's back but has tweaked the design, building the phone's chassis out of metal, as opposed to plastic.
The G3 will come running Android 4.4.2 KitKat overlaid with LG's custom Graphical User Interface. The Graphical User Interface is designed to improve Android's native user interface by using "simpler, cleaner typefaces", LG claims, adjusting the menus and settings layouts to reduce clutter. LG has also added custom Knock Code, Content Lock and Killswitch security services to Android.
Knock Code lets you set the phone to only unlock when the user taps a certain sequence of taps into the screen. Content Lock lets users encrypt files stored on the G3 and set them to not appear until the phone is connected to a computer. The Killswitch lets users remotely wipe, lock and disable the G3 should it be lost or stolen.
O2 has confirmed it will stock the G3 in early July though there is currently no word on price. Check back with V3 later for a full review of the LG G3.
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