Cloud storage provider Box has created a new division focused on the not-for-profit market that will offer the firm's services at half price.
Box already has around 1,000 non-profits using its products, including World Bank and International Rescue Committee, but it now wants to attract more business from this sector by offering discounts through a dedicated division dubbed Box.org. The new division will offer any organisation of 10 users or fewer the use of Box for free while for those with more users the services will cost 50 percent less than for standard businesses.
European senior vice president for Box, David Quantrell, told V3 that Box CEO Aaron Levie has had rights to the Box.org name for some seven years, and now feels the time is right to launch this offering.
“There are many not-for-profits that have under 10 members of staff so providing the service for free is a good way to help them, while the 50 percent price cut will help large organisations,” he said.
“Many not-for-profits are also quite geographically dispersed so our tools are ideally suited for their needs.”
Quantrell cited the International Rescue Committee as an organisation that already uses Box that would benefit from the price cuts.
“They use Box to communicate during disasters by creating a portal to share information between field workers and others around the world,” he added.
Furthermore, Box will form an advisory board with leaders from top aid and philanthropic organisations to help it better meet the needs of the not-for-profits sector.
The move comes at a busy time for Box as it continues to sign-up big names customers such as General Electric, and considers going public on the US stock market.
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