Video collaboration provider Lifesize has announced a new set of cloud-hosted software tools for video conferencing to bring the benefits of the cloud to the sector.
The Lifesize Cloud means that companies do not need to install software on machines and can instead access the tools required for video calls via the web.
The platform costs £5,199 a year for up to 25 user licences, and allows access to the platform via any device, such as laptops, tablets and smartphones.
Lifesize Cloud also integrates with existing Lifesize tools, such as the room-based Icon system. This will allows firms with existing Lifesize kit to build on their investments, rather than having to start again.
Craig Malloy, chief executive of Lifesize, said that providing video in the cloud is a key step in the growth of video collaboration tools for businesses by helping further reduce the cost of getting such systems operational.
"The demand for video communication in business is skyrocketing, driven primarily by free consumer-focused applications," he said.
"As a result, users now expect to have the same simple experience in the office, connected across laptops and mobile devices.
"Lifesize delivers a way to completely, cost effectively and efficiently enable every person in your company with the highest quality video collaboration."
Andy Nolan, UK director for Lifesize Cloud, told V3 that providing a cloud-hosted system that can be accessed through a raft of devices is ideal.
"The industry has not done a good job of making it easy for people to set up or join video meeting calls: you have to download an app, configure it, open the firewall, and so forth, and only then, half an hour later, are you on the call," he said.
"With this, you can just sign-in to the app or through your browser and you're straight into the call, either one-on-one or with multiple users, and you can connect from any screen, whether it's your phone, laptop or tablet."
The move underlines the strong interest in video systems across the portfolio of devices and systems. Polycom recently unveiled a huge $42,500 unit comprising three screens measuring 84in in width.
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