Google has said it is already being asked to remove information from its search index just days after Europe's top court ruled that individuals had the 'right to be forgotten'.
The ruling was met with surprise by many in the technology industry, as the judge handed down a markedly different ruling than the original advocate general guidance issued last year.
Since the decision Google is said to be have been inundated with requests to have information removed, according to sources cited by Reuters.
Google executive chairman Eric Schmidt has also expressed the company's concern at the ruling, believing the European Court of Justice has got its decision wrong.
"There are many open questions," he said at the company's annual shareholder meeting on Wednesday, Reuters reported.
"A simple way of understanding what happened here is that you have a collision between a right to be forgotten and a right to know. From Google's perspective that's a balance.
"Google believes having looked at the decision, which is binding, that the balance that was struck was wrong."
Meanwhile, Wikipedia founder and vocal web activist Jimmy Wales also came out in Google's defence, calling the ruling "astonishing".
"I suspect this isn't going to stand for very long," he told BBC Radio 5 Live.
"If you really dig into it, it doesn't make a lot of sense. They're asking Google... you can complain about something and just say it's irrelevant, and Google has to make some kind of a determination about that."
Others have welcomed the ruling, however. EU Justice Commissioner Viviane Reding said that it gave more power to citizens in the digital age.
"Today's court judgment is a clear victory for the protection of personal data of Europeans. Companies can no longer hide behind their servers being based in California or anywhere else in the world," she wrote.
"The data belongs to the individual, not to the company. And unless there is a good reason to retain this data, an individual should be empowered – by law – to request erasure of this data."
Nvidia brings Turing microarchitecture into the high-end gaming segment
Did you make the shortlist for the UK's most respected IT event?
Latest Tesla news: Tesla share price continues to fall after Saudi Arabia's sovereign wealth fund is linked to investment in rival
SEC 'probe' takes its toll on Tesla as new research suggests that Tesla loses $6,000 on every $35,000 Model 3
RTX 280 Ti will come with 11GB of fast GDDR6 video RAM with a 352-bit memory bus offering 616Gbps