Big data tools are the preserve of big businesses, according to a recent poll of V3 readers, despite vendors doing their utmost to market their tools to firms of all sizes.
A poll of readers asked 'Does your business make use of big data analytics?'. In response, of almost 300 votes cast, 48 percent said they think big data is for big business only.
However, some 17 percent of respondents said they are already using big data tools, suggesting there is a growing awareness of the benefits that big data can offer.
On the flip side, 25 percent said they see big data as nothing but a “dressed-up marketing term”.
Rounding out the results, five percent of readers said they consider big data tools too expensive to use while another five percent have plans to use big data tools in the future, but have not done so yet.
Leading IT vendors including HP, IBM and SAP are all busy beefing up their big data portfolios with new products and acquisitions as they recognise that firms will need to be able to manage and gain insights from ever-growing data sets.
EMC bought an up-and-coming big data storage startup DSSD to meet this need last week while Dell picked up US firm StatSoft to enhance its portfolio of big data software.
The perception in the market that big data is for big firms only has been noted before, with Google insisting that there is potential for companies and organisations of all sizes to benefit from tools that analyse such data.
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