Cisco has announced it will bundle Jive’s enterprise collaboration platform into its WebEx and Jabber tools, ditching its own WebEx Social service as a result.
The move means that rather than offering a social enterprise platform as a standalone product, Cisco is putting the Jive service in its wider suite of collaboration tools as a standard offering.
Using Jive’s tool underlines the strength the firm has in the social collaboration market, as Cisco sees more value in partnering with the firm, rather than competing.
Cisco vice president for collaboration marketing Peder Ulander said: “By combining Jive’s enterprise collaboration platform with WebEx and Jabber, we can bring together the elements that help organisations deploy an integrated, seamless experience for their employees, customers and partners.”
As part of this move Ulander said ending sales of WebEx Social was the right decision. "As the market for enterprise social software continues to develop, we’re seeing the market consolidate around key vendors. Rather than emphasise social within one product, we’re making sure it’s an integral part of all our products," he said.
The CEO of Jive Tony Zingale said the deal would help benefit customers of both firms, and new firms that are signed up in the future.
"Cisco is one of the most well-respected companies on the planet, with hundreds of thousands of companies leveraging their real-time communication and collaboration offerings," he said.
"Together, we can bring Jive's industry-leading collaboration platform to these customers, and help drive even deeper and more productive business outcomes across their employees, customers and partners."
The move comes as social collaboration platform becomes more important to large firms who have staff working across numerous locations. Construction giant Balfour Beatty is rolling out Microsoft's Lync tool to 14,000 employees based across 900 estates, to help improve staff communications.
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