Facebook has unveiled a new tool that lets users log in to apps anonymously so they do not have to share information from their profile.
Currently many applications allow users to log in with their Facebook profiles. However, many web users are wary about this as they are forced to let their data be siphoned off before they know anything about the app.
Facebook has attempted to counter these concerns with its Anonymous Login service, so people can log in with their Facebook account, but not share any data. Users can choose to sign in with their account in full at a later date.
The firm said: “Anonymous Login lets people log in to apps so they don’t have to remember usernames and passwords, but it doesn’t share personal information from Facebook. People can decide later if they want to share any additional information, once they understand more about the app.”
As well as introducing this functionality, Facebook also improved its normal login service, by giving users more control over the information they share with specific apps and other websites.
Now, more granular controls will be included so users can decide what information is shared, while permission will always be required before an app can post to a user's wall directly.
The moves suggest an attempt by Facebook to ensure users remain comfortable when sharing data with advertisers, as advertising revenues remain central to Facebook’s revenues and future growth.
Alongside these new additions Facebook also said it would focus on making its developer platform more stable, to ensure developers could find it easier to build tools that work on Facebook.
It is also introducing code for iOS apps that will allow firms to embed the 'Like' button to their apps. An Android version will also be released, Facebook said.
Cotton seedling freezes to death as Chang'e-4 shuts down for the Moon's 14-day lunar night
Fortnite easily out-earns PUBG, Assassin's Creed Odyssey and Red Dead Redemption 2 in 2018
Meteor showers as a service will be visible for about 100 kilometres in all directions
Saturn's rings only formed in the past 100 million years, suggests analysis of Cassini space probe data
New findings contradict conventional belief that Saturn's rings were formed along with the planet about 4.5 billion years ago