Over half of smartphone apps downloaded are never used, according to new data from Ofcom, which could pose questions for firms with costly app development plans.
In a research study that interviewed 2,674 adults, Ofcom found that while nearly half of smartphone users had downloaded an app, two-thirds of the apps downloaded were not regularly used.
The research found that on average, smartphone owners have 23 apps installed, with only ten of these used regularly.
There has been a six percent growth since 2012 in the number of people using mobile phones to access the internet, with the figure now climbing to 59 percent.
Meanwhile use of tablet computers to access the internet has almost doubled from 16 percent in 2012 to 30 percent in 2013. Although computers, laptops or netbooks still the most popular way to access the internet, used by 78 percent of the UK population.
Ofcom research also shed light on social media use in the UK, with 60 percent of those with an active social media profile visiting their networks more than once a day, up from 50 percent in 2012.
Furthermore the research showed that the number of people aged 65 and over accessing the internet has risen by more than a quarter in the past year. Overall internet use is up from 79 percent of adults in 2012 to 83 percent in 2013.
Despite the low use of most applications, the data from Ofcom came at the same time that a study from Digi-Capital, an investment bank for apps, games and digital media, found that mobile apps will be worth $70bn in revenue by 2017.
The study also found that $10bn has been invested in the mobile app industry in the last year.
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