Apple has announced enhancements to its MacBook Air laptop, as well as reducing the price by £100, as it looks to drive uptake of its devices and compete with similarly priced Windows machines.
The new Macbook Air range now comes in two models, each with improved 1.4GHz dual-core Intel Core i5 Haswell processors. Flash storage and screen size are the key differences between each model.
The smaller 11in display model starts from £749 when bought with 128GB of flash storage, or costs £899 with 256GB of flash storage. The 13in model starts from £849 with 128GB flash storage and rises to £999 with 256GB of flash storage.
Custom models can be ordered too, with top-end specifications including a 1.7 GHz Intel Core i7 processor, up to 8GB of memory and up to 512GB of flash storage.
Apple said the new lower prices should help make the MacBook Air a viable choice for those considering a new laptop.
Philip Schiller, Apple’s senior vice president of Worldwide Marketing, said: “With MacBook Air starting at £749, there’s no reason to settle for anything less than a Mac. Macs have never been more popular, and today we’ve boosted the performance and lowered the price of MacBook Air so even more people can experience the perfect everyday notebook.”
The new models come a few days after Apple announced bumper profits of $10.2bn for its most recent quarter, driven by surging iPhone sales. Mac sales passed four million too, as buyers continue to embrace the Apple ecosystem.
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