Facebook has purchased a Finnish firm behind the popular fitness app Moves in the latest purchase by the social media giant. Terms of the deal were not disclosed.
The company behind Moves, ProtoGeo, said in a statement on its website that the move would help it spread its services to many more users than it could on its own.
“We’re joining Facebook’s talented team to work on building and improving their products and services with a shared mission of supporting simple, efficient tools for more than a billion people,” it said.
“For those of you that use the Moves app – the Moves experience will continue to operate as a standalone app, and there are no plans to change that or commingle data with Facebook.”
The app has popular ratings with both Android and iOS users, with downloads from the Google Play Store listed as being between 500,000 and one million. The firm claims the app has been downloaded over four million times, suggesting the majority of users are iPhone owners.
Facebook said in a statement that the deal would help expand its multi-app strategy. “As part of Facebook’s multi-app strategy, we’re excited to announce that the popular Moves app will be joining Facebook’s suite of applications. Key members of Moves will be joining Facebook at our headquarters in Menlo Park, California," it said.
"The Moves app will continue to run as a separate, standalone application."
The deal is the latest by Facebook in recent weeks after it splashed out a huge $19bn for mobile messaging app WhatsApp and another $2bn for virtual reality headset firm Oculus VR.
The move comes as health-related apps and services become another key way in which tech giants are looking to differentiate themselves from their rivals. Samsung included a heart-rate monitor in its Galaxy S5, while there are rumours Apple and Nike will partner on new wearable tech to replace Nike's FuelBand.
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